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Sales

How to Design Your Sales Process

If you are reading this, chances are that you are leading the sales efforts for your company. Maybe you are a startup founder who is seeing the early signs of product market fit. Or, maybe you are a growth stage company sales executive with a repeatable sales process who is

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Businesses that don’t grow will gradually drift into irrelevance as their competitors take up market share.  A growing business is exciting with future upsides which are sometimes more important than immediate profits.  Amazon is...

Likely, we have all experienced the type of sales people that were too eager to sell us something. They didn’t bother to learn about our unique needs, failing to connect with our state of...

The subscription business model has disrupted many traditional businesses and the trend isn’t slowing down.  Netflix’s subscription model disrupted the video rental industry and drove Blockbuster out of business.  Microsoft moved away from selling...

In today’s competitive market, it takes more than an excellent product to sell.  While it is important to have a product that can genuinely add value to the customers, the presentation of the product...

Ready to go for the gold in sales efficiency?



Foot Footprint Sandy Sand Beach

To stay relevant, we come up with ways to get our prospects’ attention. We find innovative hacks to stand out. We fight our way to seize our prospects’ momentarily attention — then what? We...

In today’s digital age, customers have become critical and demanding with easy access to choices and information. In competitive industries where companies have little product differentiation from one to another, marketers and sales professionals...

Candy

Every sales professional knows that the key to success is to move on quickly from unfit leads and be laser focused on prospects that already meet all the buying criteria.  However, only the very...

cups in different colors

The repetition of brand exposure creates awareness, builds trust, and drives sales. Marketers know it and always look for tactics to catch customers’ attention. However, marketers have been facing increasing customer acquisition costs. Consumers...